Marathon Kids

Technology at health
and education’s service

“We run because kids are made to move!”


Marathon Kids is a joint solution to improve the quality of life of future generations. It gives each member of a community the chance to encourage children’s participation in sport spaces. Also, it allows users to measure every step and goal achieved.


It does not only promote sports as a recreational and healthy activity, completely for free. Furthermore, it increases bonds between different communities members. This project puts the most advanced technology on behalf of children’s well-being.


We took the spirit of the project to build  a light and fast platform. In addition, we took care of every detail to assure a magnificent UX. We create a solid platform for the huge variety of people involved.


Marathon Kids’ goal is to encourage kids, teachers, and families, to get motivated. Moreover, it also leads them on the path to a healthier lifestyle. It takes into account that an inactive childhood, with lack of exercise or bad nutrition, can lead to inactive adulthoods. “That’s why we’re committed to getting kids moving today: so they will be active for life.”


This idea was born in 1995, with Kay Morris. She read multiple reports on child obesity rising, and its correlation with lack of exercising within youth. This rose the question: how to share her own love for sports to younger generations? Different studies state that the first ten years of live can modify the long-term commitment with physical activities. These claim that kids need at least one hour of physical activity a day: but only a 20% reach it.

Kay got in touch with the ISD of Austin, Texas, and got a strategic alliance with Paul Carroza. While they were expecting 200 kids on the project’s first year, over 1.600 got on board. Nowadays, over 25 years later, over two million kids have been part of it; while also having Nike’s sponsorship. The project will keep working as long as there’s people willing to overcome their obstacles in movement or health.


Marathon Kids’ main challenge was to expand the idea of a healthier lifestyle into communities. This had to consider factors like measures of goals, levels of involvement, and precautions to guarantee children’s safety. As a result, our team built a solid structure and base, with data storage and strong metrics, to ease member’s commitment.

That’s when Capicua got fully invested, to create the support this project deserves. We designed profiles for each type of participant, paying attention to Marathon Kids’ core values, like fun and freedom.

> Kids

The platform offer a unique ID and QR code for each child. This QR gets scanned both at the beginning and at the end of workouts, to track advances. Moreover, it also counts daily activities: e.g., the system equated 20 minutes of moderate activity with a mile.

> Teachers

Teachers get a specific type of user on the app. This user has to be approved not only by the establishment on charge, but also by kids’ parents. In school-related activities, they’re in charge of setting times or distances to achieve goals. Moreover, they can also equate daily activities to add them up in students’ advances.

> Parents

Marathon Kids also has a special section created for parents. The intention behind it is to get them involved in their children’s activities. Besides promoting joint exercising, it has sections when parents can access to conversation topics, to deepen their bonds.

> Entities

This project has spaces for any organization that also looks up to well-being and improving life quality. Camps, churches, OTS programs: any communitarian organization can sign up for free.

In sum, this project not only encourages kids’ improvement of quality of life. It creates deeper relationships between children, with their parents, and with their teachers. Also, it opens dialogues between adults on behalf of youth’s well-being. Furthermore, it’s free for all users, and has support of specialized institutions from every district. 



We created a responsive platform, combining latest tools and frameworks in a UX focused on children’s health. As a result of this hard joint work, the platform won Best Emerging Technology Solution of EdTech Awards on 2021.


We applied a huge spectrum of first-level languages and tools with the highest standards. Besides React, React Native, and Node.JS, we included Bitbucket’s Code Repository and Traefik & Ngnix’s Web Server. Also, our team used PostgreSQL’s Database (RDS AWS) on Dev (T2 small), Stage (T2 large), and Prod (T3 2X large). Moreover, we add a Headless WordPress CMS, Salesforce CRM, and Docker’s containerization.


We completely renew the image of Marathon Kids, aendowing it with values like vitality and dynamism. Our team created a UX special graphic line, with a defined palette, and easy to find information for each member. Through our photography curation, we reaffirm aspects like fun an belonging sentiment. Beyond this, a huge priority was to show cultural diversity, a main point for both the company and our team.


We went hard on details to highlight vital information on the homepage. This includes the variety of roles and how each of them can get on board. Along this, the site has testimonies from participants and former participants, sharing their experiences with the project. Also, the homepage shows its latest alliances, such as the one with the giant Nike.

The different pages reflect clearly the mechanics of the project. Furthermore, it show the systems and criteria used to track both daily progress and goals’ achievement. To maintain its communities updated, pages like Mission, FAQs, or News, were also took care of with special detail.


The team set helping a ONG to walk forward on an advanced-garde digital transformation as our main challenge. Nowadays, it’s a responsive platform that combines multiple techs in an effective, attractive, and 100% UX-focus way. Furthermore, its goal is to guarantee an excellent service on each person’s daily road to a healthier life.



Their experience helped us define how we need to move forward as an organization.Derek G. | (MK’s Tech Chief)

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